This month we are offering a comprehensive website security package to secure your digital presence. This package includes an SSL certificate, safe login, anti-spam measures, and security monitoring modules. To many, these keywords seem like another language. In this blog we will break down the importance of website security and explain these features.

It is well-documented that small businesses are key targets of cybersecurity attacks. What you may not realise is that 64% of companies have experienced web-based attacks. Many businesses do not interact with their website on a regular basis, and aren’t aware of their security measures – or lack thereof. So, how can you increase security on your website and avoid an attack?

SSL Certificates
Look in the top left corner of your browser, where your website’s page address is. Do you see a lock icon? If not, you need to secure your website will an SSL certificate. An SSL certificate basically verifies the identity of your website, letting browsers (and users) know that your website is legitimate. It allows secure connections from a web server to a browser. This secures any data transferred on your website, from logins to transactions.

More importantly, Google announced in mid-2018 that websites lacking an SSL certificate would now be affected in the rankings. Google prefer to recommend and rank websites with a verified SSL certificate. So if your competitor has a secure website and you don’t, you will notice them rise above you in the rankings. Google Chrome has also updated their warnings to users to be slightly bolder, encouraging users not to use unsafe websites. Imagine an excited customer visiting your website, only to be given a recommendation to leave. Avoid this by installing an SSL certificate.

Safe Login
Weak passwords are a major security threat on any platform, device, or website. A high number of attacks are mounted based on a weak password. To avoid this, we will audit your current user accounts and take the necessary actions to secure existing accounts. This often includes removing old users, managing access permissions, and updating passwords.

We then add secure login measures, including 2 factor authentication. This refers to having a backup login method, to verify the identity of all users. This usually includes a backup code via email or SMS message. So even if someone does manage to gain access to your website details, they won’t be able to login.

Anti-spam Measures
Does your website feature an online form for basic enquiries, job listings, or quote requests? If so, you may receive spam messages. Bots target online forms to plant their dangerous links and phishing attempts. Many website owners become fed up with these spam messages (which often feature dozens of rapid messages) and disable their online forms. This removes a contact method for potential customers who may be trying to reach you.

Instead, you could consider an anti-spam measure called a reCAPTCHA. If you’ve seen a notice confirming “I am not a robot” you yourself have used a reCAPTCHA. Adding a reCAPTCHA to all of your online forms will secure your website from spam attempts.

Security Monitoring
While many consider security measures to be a “once off” task, a legitimate security strategy must be consistently monitored and updated. To use a physical metaphor, imagine installing a basic alarm system in your home or office. While it may be very effective when first installed, its reliability will deteriorate over time as the technology becomes older and eventually outdated. While basic hardware failure is a potential possibility, it is more likely that criminals will simply adapt. This is especially true for cybercriminals. As quickly as we can write scripts and create security technology, cybercriminals find the loophole or workaround to compromise your systems.

We install a range of monitoring systems that track any targeted attempts and keep logs of data. Regular backups are also made automatically to ensure that your website data is not lost if compromised.

As cybersecurity trends evolve, it can be difficult to keep up with maintaining security. Your website can be a vulnerable source for attack if not protected correctly. In addition, there are benefits to securing your website related to search rankings and user friendliness.